Main issue identification
When preparing the Marshmallow Clapsticks proposal, we needed to explain both how the product works and why it is innovative within limited space. Our members disagreed about the focus of Part 2.
Zheran and Aizi prioritised product function. They wanted a detailed explanation of how tapping two marshmallow sticks creates rhythm, together with the product specifications. They worried that a brief description would leave readers unsure how to use the product.
Boteng and Haolin prioritised social value. They wanted more space to explain how rhythm interaction encourages socialisation and how the product differs from ordinary snacks. The disagreement was about which content needed detail and which could be simplified.
OB theories & concepts
This was task conflict: disagreement about work content, goals or direction. Members differed over what the proposal should highlight, rather than personal character or private relationships, so the incident was not relationship conflict.
Managed constructively, the disagreement could become functional conflict. Both views identified a possible weakness: too little functional description could reduce clarity, while too little analysis of innovative value could weaken persuasion. The aim was to use different opinions to improve the proposal.
We used integrative bargaining by identifying the core needs behind each position and seeking a win-win solution. Both sides needed the proposal to succeed, and product clarity and social value could be supported together through a better structure.
History & root causes
The proposal needed to meet two writing goals: show that the product concept was clear and feasible, and explain its innovation and unique value. Before writing, we had not clarified the different purposes of the product description and value proposition or agreed on content priorities.
As a result, members used different criteria to judge a paragraph's importance. Some focused on whether readers had enough information to understand the product; others focused on whether the content demonstrated innovation. With limited space, these complementary goals began to compete and delayed the finalisation of Part 2.
Impact & resolution
We discussed each side's main concerns and compared the advantages and disadvantages of the two approaches. We then organised the content so each aim had a clear place:
2.1 Product Concept: explain the basic use of the product.
2.2 Product Specifications: bring together details such as length, quantity and materials.
2.3 Product Innovation & Features: focus on the product's innovative value.
This solution met both needs by adjusting the structure, rather than requiring one side to abandon its goal.
For individuals, negotiation helped members understand one another's concerns and recognise the value of different views. This supported mutual respect and helped maintain trust.
For the team, the revised structure made the proposal clearer and more convincing: it explained both how the product works and why it is innovative. The experience showed how constructively managed task conflict can lead to positive results.
For future work, we will agree on the purpose and evaluation criteria of each section before writing. The disagreement exposed a gap in our early planning; clearer priorities should reduce unnecessary conflict and improve efficiency.
Course concepts: MGMT2007, Week 11 — Task conflict, functional conflict and integrative bargaining. Based on the team's Week 11 reflection.